SEO stands for Search Engine Optimization, which is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).

SEO is important because it helps to increase the visibility and ranking of a website on SERPs, which in turn can lead to more traffic and potential customers.

SEO works by making sure that a website is optimized for the keywords and phrases that people are searching for. Building high-quality backlinks from other credible websites will improve your credibility and help to improve your overall ranking.

Some important SEO techniques include keyword research, on-page optimization (such as meta and header tags and making sure your website is desktop and mobile friendly), off-page optimization ( such as building backlinks), and have optimized content that is rich in the keywords being targeted.

To improve your website's SEO, you can conduct keyword research to find relevant keywords and phrases, optimize your website's on-page elements ( if a site takes longer than 3.5sec to load you will lose viewers), create high-quality content, and build backlinks from other websites. Making sure that your Google Business Profile ( GBP) is updated with accurate information is critical for improving your ranking performance.

The time it takes for SEO to work can vary depending on the competitiveness of the industry and the quality of the optimization. Typically, it can take 3-6 months to see positive momentum from SEO efforts.

It is possible to do SEO yourself, but it can be time-consuming and requires knowledge of the industry. Hiring an SEO expert can be helpful to ensure that the optimization is done correctly and to save time so you can focus on growing your business!

PPC works by placing an ad on a search engine or other websites and only charging the advertiser when someone clicks on the ad. The advertiser sets a budget for their campaign and bids on keywords that they want their ad to appear for when someone searches for those keywords.

The cost of PPC varies depending on the platform and the competition in your industry and service area for the keywords you are bidding on. The cost can range from a few cents to several dollars per click.

Choosing the right keywords for your PPC campaign is essential for its success. Start by researching keywords that are relevant to your business and have a high search volume. You can use keyword research tools to help you identify the most effective keywords for your campaign.

Measuring the success of your PPC campaign involves analyzing metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). These metrics can help you understand how well your ads are performing and identify areas for improvement.

There are several ways to optimize your PPC campaign, including:

Continuously testing different ad copy, headlines and ad formats

Increasing bids on keywords that are converting well and decreasing on keywords that are not

Creating a landing page that is relevant to the ad and optimized for conversion

Regularly monitoring and analyzing your campaign's performance and making adjustments accordingly.

SEO and PPC are two different methods of online advertising. PPC is a paid form of advertising where businesses pay each time their ad is clicked, while SEO is a form of organic advertising where businesses optimize their website and content to rank higher in search engine results.